As a marketing gimmick, Writers/Directors Phil Lord’s and
Christopher Miller’s animated The LEGO Movie is an absolutely
brilliant way to stimulate sales. Note,
however, the film has as many puns, platitudes and reference jokes as there are pieces
in the movie play set.
The film revolves around the totalitarian society run by Lord/President
Business (Will Ferrell), who wants everything to be orderly, i.e., without change,
and the revolt inspired by average citizen Emmet (Chris Pratt), who is mistaken
for being the Master Builder because he
has found the mysterious piece of
resistance that will end the President’s rule.
For pre-teens and Lego lovers, this film is heaven. For the rest of us, the humor can be a bit
tiresome. However, the well-cast last
20-minute surprise should revive even the most sleep-induced members of the
audience and does tie everything together in a very effective way.
Since the movie’s worthy message is that even the most
average person can be creative, The LEGO Movie, at least, deserves
an average 3+ out of 5. But, for the LEGO
fan-base, it gets a 4+ and, as I noted before, as a marketing device, it’s a 5.
No comments:
Post a Comment