As a marketing gimmick, Writers/Directors Phil Lord’s and Christopher Miller’s animated The LEGO Movie is an absolutely brilliant way to stimulate sales. Note, however, the film has as many puns, platitudes and reference jokes as there are pieces in the movie play set.
The film revolves around the totalitarian society run by Lord/President Business (Will Ferrell), who wants everything to be orderly, i.e., without change, and the revolt inspired by average citizen Emmet (Chris Pratt), who is mistaken for being the Master Builder because he has found the mysterious piece of resistance that will end the President’s rule.
For pre-teens and Lego lovers, this film is heaven. For the rest of us, the humor can be a bit tiresome. However, the well-cast last 20-minute surprise should revive even the most sleep-induced members of the audience and does tie everything together in a very effective way.
Since the movie’s worthy message is that even the most average person can be creative, The LEGO Movie, at least, deserves an average 3+ out of 5. But, for the LEGO fan-base, it gets a 4+ and, as I noted before, as a marketing device, it’s a 5.